I overheard a conversation between two strangers the other day;
"Who actually uses these simulators?"
I was about to interject and answer them, but I realised the answer would be too long and complicated.
A few days later in the Racewood office, we were reflecting on the Summer and it further reinforced my point;
our customers are really difficult to put into a neat little box. But it's not not a bad thing either!
Here's why:
"Who actually uses these simulators?"
I was about to interject and answer them, but I realised the answer would be too long and complicated.
A few days later in the Racewood office, we were reflecting on the Summer and it further reinforced my point;
our customers are really difficult to put into a neat little box. But it's not not a bad thing either!
Here's why:
from Serious training to serious fun
It all started in June when we were introduced to the concept of "Sportainment" and our R&D team was commissioned to create a product for the gaming and leisure industry. We're used to designing sophisticated pieces of training equipment but this time, the objective was purely... for fun.
The brief was; make it robust (to withstand general public day-in-day-out) fun (no technical skill required, just healthy competition) challenging (so people have to put the effort in to win) and eye-catching (so it would attract attention and gather a crowd). See the full spec of our Jockey Challenge game here.
We installed it in an amazing concept venue that hosts families, corporate teams and stag/hen parties for a full day of simulated sport (for most people there, the only time they’ll have the opportunity to try those sports). Why we don’t have more of these here in the UK is beyond me!
... and now to the opposite end of the spectrum.. The next adventure took us to Saumur, and to the IFCE in France, non other than the home to the famous Cadre Noir. The was a real highlight, certainly for Jen. They installed an Eventing Simulator to not only serve as a training tool for their riders, but also as part of therapeutic practises and a variety research projects.
The same design team; completely different end users.
The brief was; make it robust (to withstand general public day-in-day-out) fun (no technical skill required, just healthy competition) challenging (so people have to put the effort in to win) and eye-catching (so it would attract attention and gather a crowd). See the full spec of our Jockey Challenge game here.
We installed it in an amazing concept venue that hosts families, corporate teams and stag/hen parties for a full day of simulated sport (for most people there, the only time they’ll have the opportunity to try those sports). Why we don’t have more of these here in the UK is beyond me!
... and now to the opposite end of the spectrum.. The next adventure took us to Saumur, and to the IFCE in France, non other than the home to the famous Cadre Noir. The was a real highlight, certainly for Jen. They installed an Eventing Simulator to not only serve as a training tool for their riders, but also as part of therapeutic practises and a variety research projects.
The same design team; completely different end users.
Riders achieving great things
Throughout the summer we have closely followed the successes and challenges of the riders who use the simulators too; first, Blossom, a para-Dressage rider who trains on our Dressage Simulator with BHS-coach Nicky Caden. She competed in her first British Dressage Grade 11 para test and achieved an incredible score of 65%. To put some context around this success story, Blossom has with dystonia – a neurological condition that causes involuntary muscle contractions, which makes her achievements even more remarkable.
At the other end of the adrenaline scale, our simulator studio hosted some high-octane training sessions from legendary ex-jockey Franny Norton (on the Racehorse MK3) who was mentoring TV personality Gemma Owen as she prepared for the Markel Magnolia Cup. It was great seeing all 3 simulators; Eventing, Dressage and Racing in full swing that day. Also - Gemma Owen - what a powerhouse!! And 3rd in her race too. Well done Gemma.
On the topic of achievements – we couldn’t not mention Racewood’s very own product ambassador Ursula Levett, Who this year represented Great Britain at the FEI World Championships in the Female Individual Vaulting Single.
What a summer!
At the other end of the adrenaline scale, our simulator studio hosted some high-octane training sessions from legendary ex-jockey Franny Norton (on the Racehorse MK3) who was mentoring TV personality Gemma Owen as she prepared for the Markel Magnolia Cup. It was great seeing all 3 simulators; Eventing, Dressage and Racing in full swing that day. Also - Gemma Owen - what a powerhouse!! And 3rd in her race too. Well done Gemma.
On the topic of achievements – we couldn’t not mention Racewood’s very own product ambassador Ursula Levett, Who this year represented Great Britain at the FEI World Championships in the Female Individual Vaulting Single.
What a summer!
To new businesses and new ideas
Despite the heat-wave, the summer has been a productive one for businesses too.
We watched fast-growing simulator business Equipro go from strength to strength with their franchise concept – installing their 4th simulator (in Bad Bendheim) just last week. Racewood ambassador Sheron of Reitsimulator Munchen also expanded her services by branching out and investing in a Vaulting Simulator to broaden her reach and offer a unique combination of training opportunities for riders.
We also welcomed the following new customers;
I don't say this flippantly:
As a family business, seeing people build and develop ventures around the Racewood products, discover applications to the technology that we might not have foreseen, or overcoming physical and mental barriers through training on our simulators, makes us incredibly proud and drives us to keep doing what we do.
We watched fast-growing simulator business Equipro go from strength to strength with their franchise concept – installing their 4th simulator (in Bad Bendheim) just last week. Racewood ambassador Sheron of Reitsimulator Munchen also expanded her services by branching out and investing in a Vaulting Simulator to broaden her reach and offer a unique combination of training opportunities for riders.
We also welcomed the following new customers;
- The Stables - a therapeutic centre in Missouri.
- Chiverton Riding for the Disabled in Devon, UK
- Midt-Norge Travforbund Trot Racing club in Norway
- Mr Ed's Eventing Centre in Bedforshire, UK
- The British Horse Society (but more to come on that later..)
I don't say this flippantly:
As a family business, seeing people build and develop ventures around the Racewood products, discover applications to the technology that we might not have foreseen, or overcoming physical and mental barriers through training on our simulators, makes us incredibly proud and drives us to keep doing what we do.
Special visitors
| We welcomed Fellow of the British Horse Society Andrew Bennie and professional rider Giovanni to our simulator studio for some last minute competition prep! They spent some time under the guidance of Racewood's in-house coach Jen to put Melvin and Daphne (our Eventing and Dressage Simulators) through their paces, and fine tune Giovanni's performance ahead of the Prix St George. Two really, really lovely chaps! We also welcomed many more riders and prospective customers from all over the world; Istanbul, California, Melbourne and Bristol to name a few. Some came just to escape the heat and train in an airconditioned room. Who could blame them, the weather has been extreme this summer. We always thought winter was our busiest time of the year, the way things are heading we can see summer being just as crazy too! |
So, who actually uses a simulator?
Perhaps the quick answer is - who doesn't? And that's what makes our niche brilliant.
If you're feeling inspired and would like more information about any of our equestrian simulators, please get in touch with our sales team here!
If you're feeling inspired and would like more information about any of our equestrian simulators, please get in touch with our sales team here!




















